Investment from financial services giant to propel race onto world marathon stage
Cape Town, 3rd July 2014: The Cape Town Marathon has secured a major new naming rights sponsorship from financial services giant Sanlam. The sponsorship will allow the marathon – renamed the Sanlam Cape Town Marathon with immediate effect – to fast-track its plans of being classified as Africa’s first World Marathon Majors (WMM) race and in the process boost city tourism by attracting athletes from around the globe.
Yegs Ramiah, Chief Executive: Sanlam Brand, says that Sanlam is delighted at the opportunity to be the official headline sponsor of the Cape Town Marathon. “Sanlam is pleased to sponsor an event that places Cape Town and our continent on the global stage alongside famous marathon cities such as Boston, New York, Tokyo and London. As a diversified financial services player with an extensive footprint into 11 African countries, we take pride in creating an opportunity for international athletes to compete in a global event on the continent, in particular African athletes.
“The sport of running is easily accessible and within everyone’s means and by its very nature requires determination, dedication and the belief that a lot can come from very little. Just like wealth creation, a craft that we as a company are more familiar with, the sport of running is a journey without an end, the joy and value of which are unqualified. We truly believe that an event such as this will have a real and positive influence by enabling people to live their best possible lives.
“We look forward to a long and positive association with the Cape Town Marathon and wish all the participants success come race-day.”
South African long-distance Olympic medalist Elana Meyer, spokesperson for The Sanlam Cape Town Marathon and member of its EXCO says they have the support of and presence at the race of IAAF and will now apply for Silver Label classification. After that, the potential for this race will be immeasurable. “We are extremely pleased to have a leading financial services group like Sanlam working with us to realise the potential of this very special event.”
Relaunched in February 2014, under a joint partnership agreement between the City of Cape Town, Western Province Athletics (WPA) and ASEM Running, the 42.2km race will provide the culmination of a three-day long ‘Festival of Running’ in Africa’s Mother City, which unfolds as a 10km Peace Run, a 4.2km Peace Run, two Peace Trail Runs, a Peace Relay and a Peace Mile Race. Elana Meyer and Rugby World Cup 1995 winning captain, Francois Pienaar, have joined forces to present this event and drive the vision of the Cape Town Marathon becoming one of the WMM.
“We offer contestants the largest sum of prize money for a South African standard marathon, with cash prizes exceeding R1.6-million, which is in line with international city marathon benchmarks and a requirement to be considered for WMM and IAAF membership,” says Meyer.
The Sanlam Cape Town Marathon will be over a race weekend on 20 and 21 September 2014.
In June this year, the listed South African financial services group celebrated its 96th birthday, unveiling a refreshed brand identity, including a brand new pay-offline, titled Wealthsmiths. The group’s modernised brand more accurately reflects Sanlam, as it is today – a global, fully diversified financial services group, operating in 11 countries across Africa, as well as in India, Malaysia, the United Kingdom and business interests in the USA and Australia.
The family of six Major events include: Tokyo Marathon, Boston Marathon, Virgin Money London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon and TCS New York City Marathon.
About The Sanlam Cape Town Marathon
The Sanlam Cape Town Marathon event is managed by a joint partnership between Western Province Athletics (WPA), ASEM Running and the City of Cape Town. Endorsed by Elana Meyer and Francois Pienaar, it will be held from Saturday, 20 to Sunday, 21 September 2014. The classic 42.2km Sanlam Cape Town Marathon is the centre-piece of a festival of running through Africa’s Mother City that includes a 10km Peace Run, a 4.2km Peace Run, two Peace Trail Runs, a Peace Relay and a Peace Mile Race.
The Sanlam Cape Town Marathon route is competitive, yet beautiful, offering runners a unique experience that highlights the city’s natural splendour and top cultural attractions. The field is inclusive of the world’s elite athletes, club and non-club runners, wheelchair racers, casual joggers, social runners and walkers. Athletes and spectators can enjoy Cape Town’s unique festive atmosphere at safe, fun supporter zones along the route, and at Cape Town Stadium in Green Point.
The Sanlam Cape Town Marathon delivers a sustainable and charitable event that brings together runners and supporters to experience the exceptional spirit of Africa’s world-class City Marathon.
About the Sanlam Group
Sanlam is a leading financial services group listed on the JSE Limited and the Namibian Stock Exchange. The South African based Sanlam Group conducts its business through Sanlam Limited, the corporate head office and four business clusters – Sanlam Personal Finance, Sanlam Emerging Markets, Sanlam Investments and Santam. The Group operates in South Africa, Botswana, Malawi, Nigeria, Ghana, Kenya, Rwanda, Swaziland, Tanzania, Uganda, Zambia, Namibia, India, Malaysia and the United Kingdom. It also has business interests in the USA and Australia. Sanlam provides financial solutions to individuals and institutional clients across all market segments. These solutions include personal financial services such as individual, group and short-term insurance, estate planning, trusts, wills, personal loans, savings and linked products, business fitness assessment and insurance investment management, investment management, stock-broking, risk management and capital market activities. Established in 1918 as a life insurance company, Sanlam has grown into a diversified one-stop financial services group. www.sanlam.co.za